Liquid is looking for a Senior Digital Data Analyst to join the team in an exciting new chapter in digital product analytics and data-driven innovation for our clients.
Radical evolution starts here.
Liquid is a strategic design and digital consultancy with 25 years’ experience delivering customer-centric innovation across health, government and education.
Our multidisciplinary team of thinkers and doers transforms people’s lives, for good. We bring together strategic design, applied technology and human interaction to define, design and deliver best possible futures.
If you’re passionate about solving complex problems and shaping solutions that people need, then Liquid is the place for you.
You can read more about our work on our website.
About the role
As a Senior Digital Data Analyst, you’ll use your technical expertise and analytics skills to transform user, product, business and other data into actionable insights. Your work will support Liquid and our clients in solving complex challenges and improving their services. This role is instrumental in driving data strategies for major long-term transformation projects.
This role involves defining data collection requirements, ensuring best practices in analytics and delivering clear, impactful insights. You will tread into new territory by defining measurement and evaluation plans for greenfield digital solutions. The goal is to provide our clients with data-driven reports and insights that are reliable, consistent and highly valuable.
Core responsibilities of the role include:
- Stakeholder engagement: Collaborate with internal and external stakeholders to scope, document and understand data and website tracking requirements that support user behaviour analysis for continuous product improvement.
- Data collection and strategy: Develop and implement data collection strategies (e.g. Google Analytics) and contribute to product performance reporting.
- Innovation and improvement: Identify new data sources and methods to enhance dashboard and reporting products, contributing to ongoing improvement in our data analysis approach.
- Quality control: Monitor website performance to identify issues and ensure data integrity (logic used in analytics tools is documented and version control).
- Data visualisation: Apply a variety of visualisation techniques and design the content and appearance of data visuals, selecting appropriate visualisation approaches from a range of options.
- Automation: Operationalise and automate activities to ensure the efficient and timely production of data visuals.
- Business intelligence: Support the business intelligence needs of specific management, governance processes and operational areas. Investigate the need for BI reporting and analysis in complex and ambiguous situations.
- Innovation and exploration: Contribute to exploration and experimentation in data visualisation to continuously improve how data insights are delivered.
- Reporting and insight: Prepare and present data insights to both internal and external teams, making complex information accessible and actionable.
- Strategy contribution: Analyse trends and customer behaviours to inform product strategies and suggest improvements based on insights.
To be successful you’ll need:
- proven experience (minimum 5 years) in a Digital Data Analyst or similar role, ideally in health, government or public data
- strong understanding of data analysis methods, performance analytics techniques and data visualisation tools
- proficiency in tools such as Google Analytics, Google Tag Manager, Big Query, Qualtrics, Tableau, Looker Studio and Excel
- proficiency in JavaScript, SQL and Python for use in tracking set ups and complex data analysis
- experience defining, measuring and reporting on key product metrics (e.g. NPS, engagement, DAU/MAU, CLTV)ability to multitask and manage multiple projects or clients simultaneously
- autonomous work style coupled with strong teamwork abilities
- excellent communication skills, with the ability to translate data into actionable insights for non-technical stakeholders
- confidence and professionalism when building trusting relationships with clients and stakeholders
- adaptable mindset, with a commitment to continuous learning and experimentation
- familiarity with data privacy and security standards.
Tools and platforms
- GA4, Google Tag Manager, Qualtrics, Tableau, Looker Studio, Big Query, Excel
- Experience with CDPs (Segment / Tealium) and CSPs (Snowflake / GCP) and integration with platforms such as Azure
- Familiarity with common product metrics like NPS, CLTV, DAU/MAU
- Knowledge of marketing channels and tracking methods
- Experience with Tag Management software (Google Tag Manager preferred) and dataLayers
- Familiarity with web programming languages such as HTML, SQL and JavaScript
Advantageous, but not essential:
- Tertiary qualification in Mathematics, Statistics, Computer Science or related field.
- Proven experience delivering projects that align with DSS standards and WCAG Accessibility standards.
- Certification in Google Analytics or similar.
- Experience working with GovCMS or the Drupal platform.
If this sounds like the role you’ve been looking for, please apply and provide a copy of your resume and cover letter.
To apply for this role, you must have working rights to work in Australia. Only shortlisted applicants will be contacted for an interview.